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GOMES GAMING | Executives | Sherry Amos

Sherry AmosSherry Amos
Vice President of Marketing
Gomes Gaming, Inc.

Sherry Amos is a veteran marketing professional with twenty six years experience in the field. In addition to her position with Gomes Gaming, Inc., she is also the owner of Sherry Amos and Associates LLC, Marketing and PR Firm. With endless energy, enthusiasm and experience she has earned the respect of all who have worked with her. Sherry’s performance has consistently exceeded her client’s expectations.

Prior to founding Sherry Amos and Associates LLC, Sherry was the Vice President of Marketing overseeing the daily operations of the marketing, database, public relations, advertising, entertainment and business planning divisions at the Tropicana Casino And Resort in Atlantic City, New Jersey. A few of her many accomplishments are:

  • Working under then President of Aztar Resort Operations, Dennis Gomes, Sherry was responsible for overseeing the development, strategic planning, marketing, budgeting, execution and launch of the “Quarter”, Tropicana’s $285 million dining, entertainment, shopping and spa facility. In addition she handled the recruitment and negotiations of more than 70 tenants and developed strong partnerships with each.
  • Managed the Marketing, Public Relations, Direct Marketing, Entertainment, Advertising, Special Events, Business Planning, and Tenant Marketing programs. She continually produced award winning programs and financial results that surpassed competitors.
  • Responsible for the conception and implementation of hundreds of special events and entertainment extravaganzas that have been critical tools in building customer frequency for many clients.
  • Sherry Amos and Associates, LLC was retained by the Cordish Company in Baltimore, Md. and has developed and implemented the marketing plan for Seminole Paradise located at the Seminole Hard Rock Casino in Hollywood, Florida. Seminole Paradise is South Florida’s hot spot featuring 17 restaurants, 22 retail shops and 11 nightclubs connected to an award winning casino.
  • Sherry Amos and Associates, LLC was recently selected as the marketing company to develop and implement marketing plans for The Meadows Racetrack and Casino outside of Pittsburgh Pa. and also was appointed by Dennis Gomes to handle all of the marketing for the new Indiana Live Casino in Indianapolis, Indiana. In addition, her company was selected as the marketing company for Vernon and Tioga Downs in NY, Gila River Casino in AZ and Raynham Park, MA.
  • Sherry Amos and Associates, LLC has also successfully developed and implemented numerous marketing plans for the Greater Philadelphia Tourism and Marketing Corporation, RDR Properties Development in Asbury Park, N.J. as well as implementing marketing duties for many regional concerts, festivals, events and non-profit fund raisers.
  • Sherry Amos and Associates, LLC was selected as the “Media Agency” of record for the Philadelphia Independence, Women’s Professional Soccer Team kicking off the Inaugural Season this coming spring of 2010.

Sherry Amos is a member of the ICSC (International Council of Shopping Centers), the Atlantic City Chamber of Commerce, The South Jersey Chamber of Commerce, the Public Relations Council of Greater Atlantic City, South Jersey Women Business Owners Association and the Gloucester County Chamber of Commerce. Sherry is also a frequent instructor for the Stockton Institute of Gaming Management as well as a regular participant on various panels with the American Gaming Association and Global Gaming Expo. For more information visit Sherry Amos and Associates web site at www.sherryamos.com.

 

 


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